Naubahar

Give a new fragrance brand a complete beginning.

Naubahar needed more than a visual identity. The work covered the name, the brand around it, packaging, a website, and consultation across the decisions that connect them.

The goal was a coherent presence for a Pakistan-based lifestyle brand, from the first impression through to the product in someone's hands.

Treat the brand as one connected experience.

We developed the naming and identity direction, then carried it into packaging and the digital storefront. Strategy and consultation ran alongside the design work so the individual pieces would make sense together.

The website gives customers a way to explore the fragrance range and understand the brand. Packaging takes the same identity into the physical product.

A live brand with room to grow.

Naubahar is live as a fragrance and lifestyle brand, with the identity expressed through its products, packaging, and digital storefront.