Confidential pre-planning launch

Start from zero, and move quickly.

A confidential client was preparing a funeral pre-planning brand in Germany. The consulting team was asked to establish its identity and digital presence on a compressed schedule, while creating a way to produce local content at scale.

That meant brand and website work alongside a practical publishing system that the client could maintain after handover.

Connect the website to a repeatable content pipeline.

The engagement brought together competitor research, a visual identity, a Webflow site, and an automation workflow using structured city data. City pages were generated through Make and prepared for the site's CMS; federal-state pages received more individual treatment.

Documentation and handover materials kept the system usable beyond the initial launch.

A public launch and a scalable foundation.

The brand and website were delivered in roughly three weeks, with more than 2,000 localized landing pages generated for the market entry. The wider engagement ran for five weeks.